Not every hero wears a cape

Mortgage Superheroes

An Australian mortgage broker with a specialist for every kind of loan: first homes, refinancing, equity, debt consolidation, self-employed borrowers and commercial finance. The website gives each one a hero, and a calculator to start with.

Client: Eliteway Finance Pty Ltd t/a Mortgage Superheroes
Industry: Mortgage broking
Services: UI/UX Design · Web Development
Platform: Website

Visit website Book a call

Overview

Service heroes: 6
Lenders compared, as stated on the site: 40+
Lenders in the Trusted By strip: 23
Steps from first call to approved: 3

Mortgage Superheroes helps Australian families, first home buyers and business owners find the right loan across 40+ lenders, at no cost to them.

The website turns a dry product into a cast of characters: six service heroes with their own pages, a borrowing power calculator, a three-step process, the broker's awards and its mission, frequently asked questions, articles and a free-call form that asks which hero you need.

UI/UX Design
Web Development

Key goals

What the site had to do.

Four goals shaped the structure of the site and every call to action.

01
Make mortgage broking feel approachable, not intimidating
02
Give each kind of borrower a clear specialist and a page of its own
03
Let visitors estimate their borrowing power before they call
04
Turn interest into a booked call: Book a Hero on every page

Our approach

How we approached it.

Lead with personality, then back it with numbers.

Built the brand story into the interface: illustrated heroes, a hero in the headline and Book a Hero buttons
Gave Hearth Hero, Rate Renegade, Equity Guardian, Debt Buster, SME Bro and Capital Titan a service page each
Added a borrowing power calculator with sliders and a plain-English explanation of its assumptions
Ended the home page on FAQs and a free-call form with state and hero pickers

Design decisions

Three design decisions, explained.

Every choice follows one idea: a borrower should feel there is someone on their side before they share a single number.

01 · Characters
A hero for every loan
Why?
Each service is a named, illustrated character, so a first home buyer goes straight to Hearth Hero and a business owner to SME Bro instead of reading through six loan types.
02 · Calculator
A number before the call
Why?
The borrowing power calculator updates as the sliders move and states its assumptions, a 6.1% rate plus a 3% serviceability buffer over 30 years, so the estimate is honest about being a ballpark.
03 · Process
Three steps, no jargon
Why?
Book a free call, we compare lenders, get approved: the process is drawn as a path of three cards, so the commitment is clear before anyone fills in a form.